Spatial planning and place branding are allies in the discovery and creation of place narratives and assets as well as in contributing to spatial transformation or the improvement of the socio-spatial and spatial-economic conditions of a place. However, the existing and potential linkages between spatial planning and place branding are yet to be explored by both scientists and policy-makers.

This special issue brings together an intersting diversity of authors who explore the linkages between spatial planning and place branding from different angles and from different disciplinary backgrounds.

Introduction: Kristof Van Assche, Raoul Beunen and Eduardo Oliveira Rethinking planning-branding relations: an introduction.
Kristof Van Assche, Raoul Beunen and Eduardo Oliveira Spatial planning and place branding: rethinking relations and synergies.
Paper-02: Nicole Porter Strategic planning and place branding in a World Heritage cultural landscape: a case study of the English Lake District, UK.
Paper-03: Warda Belabas, Jasper Eshuis and Peter Scholten Re-imagining the City: Branding Migration-Related Diversity.
Paper-04: Alex Deffner, Nikolaos Karachalis, Eva Psatha, Theodore Metaxas and Kleanthis Sirakoulis City Marketing and Planning in Two Greek Cities: Plurality or Constraints?
Paper-05: Sara Grenni, L.G. (Ina) Horlings and K. Soini Linking spatial planning and place branding strategies through cultural narratives in places.
Paper-06: Andrea Lucarelli and Susanna Heldt Cassel The dialogical relationship between spatial planning and place branding: Conceptualizing regionalization discourses in Sweden.
Paper-07: Jordi de San Eugenio-Vela, Xavier Ginesta and Mihalis Kavaratzis The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand.
Paper-08: Cecilia Pasquinelli and Renaud Vuignier Place Marketing, Policy Integration and Governance Complexity: An Analytical Framework for FDI Promotion.
Paper-09: Uroš Radosavljević, Aleksandra Đorđević, Jelena Živković, Kseniјa Lalović, Zoran Đukanović Educational Projects for Linking Place Branding and Urban Planning in Serbia.